7 More Designs For the Underground Advertising Campaign On Learning


I just posted 6 designs for your underground advertising campaign on learning. Here are 7 more that I think are even better.

Please share, print, and distribute. Any favourites? Let me know in the comments

1. NOW WITH BACON

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2. THIS IS NOT LIKE SCHOOL

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3. AND NUMERACYIMG_2451

4. EVEN WHEN YOU USE WORDS 

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5. DON’T BE AFRAID 

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6. STOP IT

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7. START A CONVERSATION

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6 Designs For The Underground Advertising Campaign on Learning


Here’s your mission: Start an underground viral advertising campaign for learning. In particular, adult learning. And by adult learning I mean something that includes foundational skills such as literacy and numeracy.

Share these images. Print them out and give them to people. Particularly those doing the education part.

Any favourites? Let me know in the comments.

1. ADULT LITERACY AND NUMERACYIMG_2442

2. I HEART LNIMG_2440

3. LEARN HOW TO LEARNIMG_2443

4. LN

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5. LEARN TO LOVE WORDS AND NUMBERSIMG_2447

6. XXX EXPLICIT ADULT EDUCATION IMG_2448

How does ALEC’s business model work?


ALEC Education Business Model for blog bmg

ALEC’s business model is something that we have given a significant amount of thought to, especially in recent years. As a government-funded training organisation we are fortunate to have access to a dedicated funding stream for our main education product, the National Certificate in Adult Literacy & Numeracy Education (Vocational/Workplace) – otherwise known as the NCALNE (Voc).

The funding stream for this is known as the Adult Literacy Educator Grants (ALEG) and currently subsidises a big chunk, but not all, of the costs of the training. We pass on other training costs to the organisations we work with as fees for training and assessment.

The level of uncertainty around this funding has increased in recent years. And while we have a product that is in demand, our increasing lack of confidence in the existing funding stream has forced us to consider ways to drastically reduce our fixed costs and become a much leaner organisation.

We use the Business Model Canvas to describe, visualise, and assess our existing business model. You can see the latest version (May 2014) above following our recent restructure which included closing our local offices and shutting down our local Intensive Literacy and Numeracy (ILN) programme that ran from 2010-2014.

Click the image if you want to see the detail. Yellow sticky notes represent what we’re currently doing or working on, and pink stickies are area where I think we can grow, improve, or develop.

Any thoughts?

 

How I set up three new Facebook Pages and the impact of Facebook advertising


Actually, I’ve got three Facebook pages now. Compared to creating webpages on a standard website I can’t believe how easy it is. I’ve set up one for ALEC, another for SMART, and another for Cubical 496.

I set up the pages a while ago but we’ve really only been using the SMART page. I’ve recently been pumping the ALEC page full of photos. Cubical 496 is a Facebook Page for some fictional characters that I’ve created.

ALEC Facebook Page. This is the page for our literacy and numeracy professional development work. We teach the National Certificate in Adult Literacy and Numeracy Education (Vocational) which we call the NCALNE (Voc) for short. This is the new one.

  • The ALEC page started the campaign with around 12 LIKES. However, I set the daily budget to $10 and I’m going to run it for a week only. After one day I’ve got 52 LIKES. This seems like much better bang for buck than my previous campaign which was for the SMART page below. Total cost will be around $70.

Smart Facebook Page. This is the page for our local Taupo community programme which teaches literacy and numeracy and basic computing skills.

  • The SMART page has around 126 LIKES thanks to a Facebook advertising campaign that I ran a few months back. I ran daily ads with a daily limit of $5 or $10 over several weeks and across around 5 different ads. Total cost was around $600.

Cubical 496 Facebook Page. Here’s where you can learn about the exciting life and times of Witherington Smithers, Assistant Compliance Advisor to the firm of Grumpkin, Grumpkin, Potts, and Skubb.

  • Cubical 496 only as 8 LIKES, has never been promoted, and is just a fun diversion for now. If we can think of some product to sell we might promote it.