How I set up three new Facebook Pages and the impact of Facebook advertising

Actually, I’ve got three Facebook pages now. Compared to creating webpages on a standard website I can’t believe how easy it is. I’ve set up one for ALEC, another for SMART, and another for Cubical 496.

I set up the pages a while ago but we’ve really only been using the SMART page. I’ve recently been pumping the ALEC page full of photos. Cubical 496 is a Facebook Page for some fictional characters that I’ve created.

ALEC Facebook Page. This is the page for our literacy and numeracy professional development work. We teach the National Certificate in Adult Literacy and Numeracy Education (Vocational) which we call the NCALNE (Voc) for short. This is the new one.

  • The ALEC page started the campaign with around 12 LIKES. However, I set the daily budget to $10 and I’m going to run it for a week only. After one day I’ve got 52 LIKES. This seems like much better bang for buck than my previous campaign which was for the SMART page below. Total cost will be around $70.

Smart Facebook Page. This is the page for our local Taupo community programme which teaches literacy and numeracy and basic computing skills.

  • The SMART page has around 126 LIKES thanks to a Facebook advertising campaign that I ran a few months back. I ran daily ads with a daily limit of $5 or $10 over several weeks and across around 5 different ads. Total cost was around $600.

Cubical 496 Facebook Page. Here’s where you can learn about the exciting life and times of Witherington Smithers, Assistant Compliance Advisor to the firm of Grumpkin, Grumpkin, Potts, and Skubb.

  • Cubical 496 only as 8 LIKES, has never been promoted, and is just a fun diversion for now. If we can think of some product to sell we might promote it.

Author: Graeme Smith

Education, technology, design. Also making cool stuff...

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