Tag: marketing
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The ALEC (Anti) Marketing Plan
I’m terrible at marketing. At least in the normal sense that people use the word. I recognise that now. In the past we have spent a lot of time and money, including working with a professional marketing company and using online advertising to market ALEC’s education products and to develop marketing plans. Mostly, this time…
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How I set up three new Facebook Pages and the impact of Facebook advertising
Actually, I’ve got three Facebook pages now. Compared to creating webpages on a standard website I can’t believe how easy it is. I’ve set up one for ALEC, another for SMART, and another for Cubical 496. I set up the pages a while ago but we’ve really only been using the SMART page. I’ve recently…
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Motion Leadership: The Skinny on Becoming Change Savvy
This is a skinny book. And in it, MIchael Fullan – a Canadian expert on educational reform – sets out the “skinny” on how to move people through the change required to improve learning within educational organisations.