Tag: professional marketing company

The ALEC (Anti) Marketing Plan

May 28, 2014

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by

Graeme Smith

in 2015, 21204, ALEC, Edtech, Education, Embed literacy and numeracy, Embed numeracy, Embedded numeracy, Embedding numeracy, Literacy and Numeracy, NCALNE, Professional Development, Qualifications

I’m terrible at marketing. At least in the normal sense that people use the word. I recognise that now. In the past we have spent a lot of time and money, including working with a professional marketing company and using online advertising to market ALEC’s education products and to develop marketing plans. Mostly, this time…