UX + ED: Where does web-based user-experience (UX) design meet instructional design (ED)?


I work in education… but I’m interested in user experiences online. In fact, I’d love to do some work relating to more web-based user experience design.

User experience, or UX for short, is basically about the flow of a website. In fact, strictly speaking a UX specialist only cares about how a site functions, the flow of a site… making sure that the users can do what the site intended in the best, fastest, most efficient and logical way possible.

I don’t have references for this, but according to those in the know, some UX specialists are responsible for adding 30% profit to an eCommerce site purely by simplifying the flow.

Conversely, every time you add another layer of complication to an online shopping basket you drop 20% of sales.

So UX design and sales go hand in hand. Less clicks = more bucks.

But here’s an assumption that I can’t get out of my head:

  • Everyone in sales is actually in education.

What if UX design needs some better education spin… what if big corporates and others are currently failing to educate their users as well as they could through their current user experiences online.

What if there was some sweet spot between UX and ED, between designing an awesome online experience that gets you through the site to buy the product or service, but helps you learn what you need to know along the way without starting with unproven assumptions about what you already know (or don’t know)…

Author: Graeme Smith

Education, technology, design. Also making cool stuff...

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