What are some easy-to-use Service Design Tools…? Part 1 – Stakeholder maps

Map 2.001

The idea with a stakeholder map is that you can visually represent all of the various groups involved in a service. This might include organisations, staff, experts and others.

I got to this late. So the image above is one that I did retrospectively after I did the Service Design course at Auckland Uni. I’d already made a start on my project but it was still helpful. The context for me is education service provision.

What it made me realise, is that when I encounter difficulties it’s because the network of relationships in my field is complex. No kidding, right?

But this helped me realise that it’s a bit like an ecosystem. Which is a polite way of saying that it’s really like a swamp.

Here’s how I mapped my stakeholders:

  1. I started with my project in the centre.
  2. Then I listed all of the key organisations or types of organisations that I needed to work with or talk to.
  3. Then around the outside, I added other influences.
  4. Finally, I added questions that I needed to think about.

What I haven’t shown on here – that some people like to add – is arrows showing linkages and relationships between organisations and groups.

If I did it would start to look like a crazy wall very quickly.

The way I’m using this now is that if I need to, I can structure discussion or thinking around one or more aspects of what I’ve mapped. And at the same time hopefully not lose sight of the bigger picture (which sometimes has a habit of slipping away when you go down a particular rabbit hole).

Key to acronyms in case you read this far.

  • TEC = Tertiary Education Commission.
  • SME = Subject matter experts.
  • ITP = Institute of Technology and Polytech.
  • PTE = Private Training Establishment.
  • WPL = Workplace literacy.
  • NCLANA = National Centre for Literacy and Numeracy for Adults (Now defunct).
  • ESOL = English for Speakers of Other Languages.
  • ITF = Industry Training Federation.
  • ACE = Adult Community Education.
  • NZCALNE = New Zealand Certificate in Adult Literacy & Numeracy Education.
  • NZCATT = New Zealand Certificate in Adult Tertiary Teaching.
  • NZQA = New Zealand Qualifications Authority.
  • PLD = Professional Learning & Development.
  • HEA = Higher Education Academy.


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