What is Service Design Thinking…? Part 4

2018 Tu Maia Workshop IMAGES on Service Design.008.jpeg

Here are some service design thinking guidelines drawn from the book I mentioned in the previous post.

I’ve put my own spin on this, but there are a couple of things that the graphic above does not show:

  • One is that the creation and concept design phase includes making mistakes. Sometimes you need the freedom to make these mistakes in order to do the learning you need in order to refine your prototype.
  • The other thing is that the process is not really linear. I’ve dropped in the icon with the circular arrows to suggest this. But I think the reality is quite messy as you flip back and forth across different phases in the design process. More like the squiggle image below.


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