So you can write 280 characters.
So can a lot of people.
But what happens beyond that?
What happens if you want – or have to – write something longer?
Like an essay or an article or a blog post?
This is where it gets tricky for some.
Here’s the thing:
- Writing long-form content is nearly always a pain in the ass.
While there are a few strange people who really love this kind of writing in real life, they tend to be the exception and not the rule.
Writing anything with any serious length can be physically painful, even when you’re an experienced writer.
Despite this though, more and more people are writing more than ever.
But you already know this because you use the interwebs just like I do.
And don’t ignore the flipside.
What do I mean by that?
What I mean is this:
- Even more people are reading more than ever.
And this is true perhaps by an order of magnitude.
The amount of new material created daily and available online is staggering.
You don’t even need to look it up to know I’m right.
Sure, it’s true that there is a lot of content based around videos and photos.
Instagram and Youtube are obvious examples.
But if you just isolate Twitter and Email and run the numbers it looks something like this:
- 682 million tweets per day…!
- 293 billion emails per day…!
Is all of that long-form content?
Of course not, but it does reinforce the idea that people are reading more, not less.
And given all the short-form content which is mostly rubbish, there is a demand for high-quality long-form writing.
What are you going to do about that?
- Here’s what I’m doing… I think it will help you.