Service Design Thinking Guidelines

Updated: In collaboration with the University of Auckland Business School, get 10% off the course fees for Service Design Thinking at checkout by using this code before the end of 2018: GRAEME10

This is part 4 of a follow up on the Service Design Thinking short course I did through the University of Auckland‘s executive education programme.

Above are some service design thinking guidelines drawn from the book I mentioned in the previous post.

I’ve put my own spin on this, but there are a couple of things that the graphic above does not show:

• One is that the creation and concept design phase includes making mistakes. Sometimes you need the freedom to make these mistakes in order to do the learning you need in order to refine your prototype.
• The other thing is that the process is not really linear. I’ve dropped in the icon with the circular arrows to suggest this. But I think the reality is quite messy as you flip back and forth across different phases in the design process. More like the squiggle image below.