Updated: In collaboration with the University of Auckland Business School, get 10% off the course fees for Service Design Thinking at checkout by using this code before the end of 2018: GRAEME10
The idea with a stakeholder map is that you can visually represent all of the various groups involved in a service. This might include organisations, staff, experts and others.
I got to this late. So the image above is one that I did retrospectively after I did the Service Design course at Auckland Uni. I’d already made a start on my project but it was still helpful. The context for me is education service provision.
What it made me realise, is that when I encounter difficulties it’s because the network of relationships in my field is complex. No kidding, right?
But this helped me realise that it’s a bit like an ecosystem. Which is a polite way of saying that it’s really like a swamp.
Here’s how I mapped my stakeholders:
- I started with my project in the centre.
- Then I listed all of the key organisations or types of organisations that I needed to work with or talk to.
- Then around the outside, I added other influences.
- Finally, I added questions that I needed to think about.
What I haven’t shown on here – that some people like to add – is arrows showing linkages and relationships between organisations and groups.
If I did it would start to look like a crazy wall very quickly.
The way I’m using this now is that if I need to, I can structure discussion or thinking around one or more aspects of what I’ve mapped. And at the same time hopefully not lose sight of the bigger picture (which sometimes has a habit of slipping away when you go down a particular rabbit hole).
Key to acronyms in case you read this far.
- TEC = Tertiary Education Commission.
- SME = Subject matter experts.
- ITP = Institute of Technology and Polytech.
- PTE = Private Training Establishment.
- WPL = Workplace literacy.
- NCLANA = National Centre for Literacy and Numeracy for Adults (Now defunct).
- ESOL = English for Speakers of Other Languages.
- ITF = Industry Training Federation.
- ACE = Adult Community Education.
- NZCALNE = New Zealand Certificate in Adult Literacy & Numeracy Education.
- NZCATT = New Zealand Certificate in Adult Tertiary Teaching.
- NZQA = New Zealand Qualifications Authority.
- PLD = Professional Learning & Development.
- HEA = Higher Education Academy.